**Overview of the Destination**

Visby, fondly known as ‘City of Roses,’ is a picturesque medieval town on the island of Gotland, Sweden. Designated a UNESCO World Heritage Site, its cobblestone streets, fortified walls, medieval ruins, and quaint cottages are wrapped in a charming seaside package. This town is renowned for its well-preserved town walls (Ringmuren), enchanting church ruins, and the annual Medieval Week that transports you back into the Middle Ages.

**Best Time to Visit**

The best time to visit Visby is during ‘Almedalen Week’ in early July and ‘Medieval Week’ in August. These colorful events flood the city with costumes, music, markets, and street theatres. Weather-wise, summers (June-August) provide warm temperatures and extended daylight hours, ideal for sightseeing. Off-peak season (September-May) benefits include fewer crowds, but some tourist attractions may be closed and weather is chillier.

**Climate & What to Pack**

Visby enjoys a mild, temperate climate with four distinct seasons. Summer can reach the mid-20s (Celsius), while winters are cold with temperatures dropping below zero. Pack light clothing, a swimsuit, and sunscreen for summer. If you come in winter, bring warm coats, gloves, and comfortable boots for snow. A waterproof jacket is useful year-round due to unpredictable rain showers.

**Getting There**

Visby has its own airport, Visby Airport, that is well-connected with regular flights to and from Stockholm and Gotland. An idyllic and popular alternative is the ferry from Nynäshamn or Oskarshamn. Sweden is part of the Schengen Area, so citizens of Schengen countries require no additional visa.

**Getting Around Locally**

Visby’s compact layout makes it ideal for walking or cycling. Public bus services run frequently throughout the city, and car or scooter rentals are readily available. Taxi services and Uber are present, but not widely used due to the city’s size.

**Safety Tips**

Visby is generally safe, but take usual precautions against petty theft in public places and during major events. Respect the historical sites and avoid climbing on ruins. As for cultural etiquette, the Swedes value personal space and quiet, so try to mirror these values.

**Top Things to Do & See**

Tour the medieval Ringmuren city walls, visit the Botanical Gardens, explore the Gotland Museum, and amble through the lovely old town. Don’t miss the St. Mary’s Cathedral and the medieval church ruins. Consider hiking along the incredible coastline or visit Fårö Island, Ingmar Bergman’s home.

**Where to Stay**

For luxury, try Clarion Hotel Wisby or Haiku Hotels. Mid-range options include Hotell Gute and Donners Hotell. Budget travelers can check out Visby Vandrarhem or Visby Logi & Vandrarhem Hästgatan. Staying within the city walls offers an authentic Visby experience.

**Food & Local Cuisine**

Try the local specialty – saffranspannkaka, a saffron pancake with red berries and cream. Visit Bakfickan for a hearty Swedish meal, Bakfickan for fresh fish dishes, or Surfers for Asian cuisine with a Gotland twist. Don’t miss trying local craft beers.

**Cultural & Practical Tips**

Swedish Krona is the local currency. English is widely spoken. Tipping is appreciated but not obligatory. Sweden uses Type F plugs with a voltage of 230V. Free Wi-Fi is common in hotels and cafés.

**Sustainable or Responsible Travel Tips**

Visitors are encouraged to minimize their environmental impact by reducing, reusing, and recycling. Choose accommodation certified by the Green Key eco-label. Use public transport, prioritizing biking or walking.

**Personal Travel Tip**

Visby is truly magical during the Medieval Week – dressing up in a medieval costume and participating in age-old traditions can be a truly unforgettable experience! Don’t forget to venture outside the town walls to discover Gotland’s breathtaking natural beauty. And remember, Swedish culture favors ‘fika’ (coffee break with a sweet pastry) at any time of day, so happily indulge in this delicious tradition!