## Overview of the Destination
Essaouira, fondly known as the “Wind City of Africa,” is a delightful coastal town in Morocco. Its charm lies in its vibrant medina, white-washed buildings, bustling fishing harbor, and attractive blue boats. With miles of beaches renowned for water sports like windsurfing and its rich history evident in the UNESCO-inscribed medina, Essaouira offers unique sights and activities to engage all types of travelers.

## Best Time to Visit
The best time to visit Essaouira is from April to November when temperatures range from pleasantly warm to hot. Avoid the winter months if you’re not a fan of wind and slightly cooler temperatures. The Gnaoua World Music Festival in June is a not-to-be-missed event, as international and local musicians converge on the city, filling it with music and a unique cultural exchange.

## Climate & What to Pack
Essaouira has a Mediterranean climate with cool, windy winters and warm, pleasant summers. While temperatures can fluctuate, you can expect an average range of 18-26°C (65-79°F) in spring and fall, 15-20°C (59-68°F) in winter, and up to 30°C (86°F) in summer. Essentials to pack include lightweight, breathable clothes, a windbreaker or jacket for windy evenings, sturdy shoes for exploring the medina, and shade hats and sunscreen for sunny days.

## Getting There
The nearest major airport is Marrakesh Menara Airport. From there, Supratours operate regular bus services to Essaouira, taking about three hours. Alternatively, you can hire a grand taxi or arrange a transfer through your hotel. No visa is required for travelers from the US, Canada, and the EU for trips under 90 days, but a valid passport is necessary.

## Getting Around Locally
The medina is pedestrian-only, so expect to do a lot of walking. Petite taxis and horse-drawn caleches are available for local travel. Bike and scooter rentals are common, allowing you to explore outside the medina.

## Safety Tips
Essaouira is known as a safe destination, but regular travel cautions apply. Be aware of your belongings in busy areas to avoid petty theft. Dress modestly to respect the local culture. Solo female travelers should feel secure, but adopting local customs regarding dress and behavior is a good idea.

## Top Things to Do & See
Essaouira’s medina is a vibrant labyrinth of shops and cafes, full of life and our first must-visit spot. Also, explore the Skala De La Ville, a sea-facing fortress offering magnificent views. For culture enthusiasts, the Sidi Mohammed Ben Abdallah Museum provides a deep dive into Moroccan history. Water-sport lovers should head straight to the Essaouira beach for kitesurfing or windsurfing.

## Where to Stay
Luxury travelers can head to Heure Bleue Palais or Villa Maroc that offer lavish Moroccan interiors and hospitality. Mid-range options include Dar Maya and Riad Baladin. Budget travelers can check into surf hostels like Surf & Chill Hostel. The best area to stay in is within the medina or near the beach.

## Food & Local Cuisine
Seafood is king in Essaouira, so don’t miss indulging at the harbor grills. Also, try a traditional tajine or a Moroccan breakfast of harcha and mint tea. For dining, Elizir offers a bohemian atmosphere, and La Table by Madada is known for its seafood and Moroccan dishes.

## Cultural & Practical Tips
The Moroccan Dirham is the currency used. French and Arabic are widely spoken, with some English in tourist areas. Tipping is customary at about 10-15% in restaurants and cafes. Plugs are type C and E with 220V. Wi-fi is common in hotels, cafes, and some public places.

## Sustainable or Responsible Travel Tips
Choose responsible tours that provide fair wages to employees. Shop local to support local businesses and artisans. Refrain from bartering too aggressively, as this is often artisans’ main income source.

To wrap up, remember that a visit to Essaouira is more than just sightseeing—it’s about immersing yourself in a different rhythm of life. Wander without purpose, mingle with the locals, imbibe the art infused environment, and let the city’s magic wash over you.